In this episode, we dive into patient expert collaboration with lifelong health marketer, serial entrepreneur, and internet pioneer Jack Barrette. Jack is the founder and CEO of WEGO Health, and he is a frequent public speaker, blogger, twitterer (@healthyjack) and author. Jack is on the Editorial Advisory Board of Medical Marketing Media, and has been recognized as “One of the Most Inspiring People In The Industry” by PharmaVoice Magazine.
Jack and I take on one of the big challenges facing innovators which is focused on these two key words: “Patient Centric”. We talk about it all the time, and no one is going to argue that it's not a priority, but how do we actually do it? Some would say that you simply engage patients in your business challenges, but if you've ever tried that, you know it's harder than it sounds. But if patients are a part of the solution, how do businesses get patients involved in achieving business objectives? Jack has some ideas, and he shares his 7 secrets of successful patient expert collaboration.
Take a listen, check out WEGO Health, and be sure to download his tips below. Let us know about your experience in engaging patients in your business.
- How the success of Yahoo groups led to the creation and discovery of online patient experts
- The role of patient leaders in galvanizing communities
- The three major challenges businesses face when working directly with patient experts
- The evolution of healthcare marketing since the introduction of direct to consumer advertising
- The Seven Secrets of Successful Patient Expert Collaboration
Links and Resources Mentioned
Lightning Round Answers
1- What is a saying, quote or phrase that motivates you?
“If patient engagement were a drug, it would be the blockbuster drug of the century and malpractice not to use it.” – Leonard Kish, Health IT strategy consultant and Principal and Co-Founder, VivaPhi
2- What advice do you have for others working to innovate in healthcare?
Look hard at the on demand environment and gig economy as a way to accelerate what they’re doing. Look at the on demand experience that is available – you can get so much done with brilliant experts. That human piece is a lot of what is missing from digital health innovation. Instead of how do I hire someone for $250,000, you don’t have to, hire their brain for the time you need.
3- What book do you recommend to our listeners?
The Power of Habit by Charles Duhigg
4- What tech (software, app, device, etc) do you use that you wouldn’t want to live without?
5- If I gave you a check for $5 million for you to invest in health technology today, how would you invest it?
Finding the 3-4 companies that are focused on the patient collaboration experience. Organizations like Health XL that are fostering collaboration and ones that are really making it easier to put patients together with digital health are the ones I would be investing in for sure. I think that human element is of the beautiful technology that is so much of digital health is why we see so many things just not hitting their goals and failing. If we can bring that patient collaboration in in time the adoption rate gets pushed up and long term support and usage gets pushed up. That’s where digital health will really start to sing.
6- We make a contribution to a charity in appreciation of your time on the show – what charity have you selected and can you tell us a little about what they do?
ABOUT THE AUTHOR
Dan Kendall studied engineering and found his passion in building businesses. His career in sales, marketing and product development has spanned two continents, and he works with clients around the world to overcome barriers and solve healthcare’s problems. Feel free to message him here and follow him on Twitter.