I’ve been looking forward to recording this episode for a long time, my guest is Eugene Borukhovich, he started a new role last year as the Global Head of Digital Health Incubation & Innovation at Bayer. Eugene has worn a lot of hats over the years and has been instrumental in driving the global conversation on health innovation and disruption. In addition to his role at Bayer, he’s an advisor at Health XL, and he’s an active leader of the Health 2.0 organization. He’s built Health 2.0 networks in NYC and Amsterdam, and he recently formed a group in Dusseldorf.

In this conversation, we cover the work they are doing at Bayer as they work to transform a company with over 150 years of innovation and 100,000 employees, and adapt to the rapid pace of development need to be competitive now and in the future. One of the programs we discuss is the Bayer Grants4Apps program, and I want to point out that the applications for this program are open until May 31st, 2017, the link to the application is below.

If you want a chance to catch Eugene in person, head to Health 2.0 in Barcelona, that event is being held on the 3rd to the 5th of May 2017. Eugene’s giving a talk there, and if you haven’t been to this conference before, you really should get there. Health 2.0 a great organization, they run events all over the world, and just a few weeks ago they announced they were joining forces with HIMSS so they have even more things going on leveraging the strengths of both organizations globally.

If do plan to be there at Health 2.0 Barcelona, let me know. I’ll be out there for a few days and would welcome the chance to say hello.

If you don’t catch us in Barcelona, you can also find us the following week at the Cube Tech Fair being held in Berlin on the 10-12th of May. That event features Steve Wozniak co-founder of Apple, Robin Wright known for her role in House of Cards, and I’ll be there as well participating in a panel, and Eugene will also be hosting a session there.

Lightning Round Answers

Q: What’s a favorite quote or saying that motivates you?

A: “People respect what they inspect.”

Q: What advice do you have for other innovators who are working to make a difference in health?

 A: Two things 1) “Really focus and understand the end customer and middle customer” , and “Believe in what you do – you gotta have the passion.”

Q: What book do you recommend to listeners and why?

A: David and Goliath: Underdogs, Misfits, and the Art of Battling Giants by Malcolm Gladwell

Q: What technology, tool or app would you recommend, and why?

A: Evernote – it's an extension of my brain!  Augmented Brain!

Q: If I gave you $5million to invest in healthcare today, where would you invest it?

A: Preventative Care – for example oncology products, and solutions that detect breast cancer.

Q: We will be making a financial donation to a charity of your choice. What charity have you selected?

A: Pancreatic Cancer Action Network 

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Dan Kendall

Dan Kendall

ABOUT THE HOST

As an engineer and business leader, I've worked to develop, launch and scale innovative products and solutions that impact health and wellness. As an entrepreneur, I know firsthand what it takes to start a business, build a team, and compete in the global marketplace.

On Digital Health Today, I leverage my experiences to help great leaders and innovators tell their stories and connect to users, investors and other stakeholders.

Connect with me on LinkedIn and Twitter.


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