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Let’s dive into digital therapeutics! In this episode of Digital Health 101, we feature one of our good friends and digital health leaders: Eugene Borukhovich. Eugene is a serial intra & entrepreneur, executive, venture builder, and podcast host; the list is long and impressive! 

Eugene starts by answering the question “what is a digital therapeutic?” We dive into the history of digital therapeutics (‘DTx’), the different forms DTx can take, the breadth of application, and some great examples of companies who are creating real solutions with evidence, engagement and business models.

We also cover the impact DTx can have on accessing care, data collection, affordability, reimbursement and more. 

Eugene also discusses the work of YourCoach.Health and how it supports health and wellness coaches to manage their business from end to end. 

To learn more about digital therapeutics and Eugene’s thoughts and insights, tune in to this episode!

About Eugene Borukhovich

Eugene is a serial intra and entrepreneur, executive, venture builder, speaker, and board advisor focusing on digital health. He is a Chairman and Founding Board Member at YourCoach Health and founder of Initium Impact Ventures. Prior to YourCoach, Eugene served as a Global Head of Digital Health at Bayer. He has also co-founded and sold a doctor rating startup and a consulting company.

Key Takeaways

  • A DTx delivers medical interventions directly to evidence-based patients, clinically evaluated to do the above: treat, manage, and even prevent different diseases and disorders. 
  • The business models of DTx are being explored. 
  • DTx promises to be affordable and offers digital access to a much larger population. All you need is a smartphone. 
  • When the pandemic hit, emergency use went straight to the market for many behaviors and mental health-related digital therapies. 
  • When people need help, that empathy is vital. 


Guest Links and Resources

Connect and Follow Eugene Borukhovich: 

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