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S12: #111: How to Uber a Diabetes Business Before It Gets Kodak-ed

Yes, change is hard, and it's also a requirement.
February 5, 2021
S12: #111: How to Uber a Diabetes Business Before It Gets Kodak-ed
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In this episode, we dive into a topic that is very close to my heart: improving the lives of people with diabetes.

You’ve certainly heard Kodak mentioned as a good example of how companies should *not* manage product development. A company that was once a household name is now known for missing out on the move to digital cameras.

For as long as business has existed, there are examples of companies that didn’t move with the times – and we’re not just talking about steam trains and pocket watches. There are thousands of case studies from the modern era that can teach important business lessons; lessons about things we should do, and lessons about things we shouldn’t.

As the number of people with diabetes continues to climb globally, we see businesses working hard to adapt to the new and changing expectations of providers, employers and patients. Increasingly in healthcare, the innovation isn’t just about a new technology or innovation. It’s about creating sustainable business models that engage stakeholders across the value chain.

To understand more about the internal and external factors and decisions that drive innovation, I invited Adam Berman to the show. Adam is Director of Franchise Marketing at Roche Diabetes Care. He has over 15 years of experience in marketing and business leadership primarily in the diabetes category. 

In this episode, we explore diabetes as a use-case for taking bold steps to deliver better outcomes and experiences. We explore the capabilities of new digital solutions that Roche has developed, and the decisions that have led to their development.

Note: Although Roche is a sponsor of the Digital Health Today platform, this episode is not a sponsored episode. I asked to interview Adam purely based on my professional and personal interests in gaining a better understanding of how Roche is driving digital solutions for better care, and to discuss what companies can and should do to succeed.

Hope you enjoy it.

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