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August and September are traditionally two of the busiest months for new births, which means that right now, there are millions of pregnant women dealing with all the complexities of pregnancy and preparing for the arrival of a child. With connected devices being used for everything from monitoring general fitness to tracking post-surgical recovery, you would think that there would be a solution to help pregnant women monitor and maintain their health through pregnancy.

I’m joined today by Juan Pablo Segura, he’s a passionate entrepreneur and healthcare technologist with a background in consulting and finance. He and his cofounder, Anish Sebastian, worked together at Deloitte before coming up with the idea for their company, Babyscripts. Babyscripts is a remote monitoring and big data solution used by doctors and pregnant women to detect problems much faster and deliver better care to improve birth outcomes.

Juan Pablo and I dive into the traditional standards for prenatal care, and how consumer-centric solutions can be deployed to enhance the interaction between patients and providers and lead to better outcomes. We also go into the analysis into economic incentives that exist in prenatal care that led to their ‘eureka moment’, and how they created a commercial model that maximizes the benefits for patients and providers, and payers, too.

Babyscripts is in the news this week with their acquisition of iBirth – a leading patient-facing app that includes informative and powerful content about nutrition, exercise and more. We discussed this acquisition and how the combination of iBirth and Babyscripts will create an even more powerful solution that’s on track to improve the care received by millions of pregnant women.

Today’s Topics:

  • The historical and current standards for prenatal care in America
  • The development of risk-specific prenatal care that is enabled through connected technology
  • How the latest American College of Obstetrics (ACOG) guidelines will drive new standards and practices
  • The reasons that led Babyscripts to focus on marketing to doctors and providers instead of directly to consumers.
  • The acquisition of iBirth and how it will improve and impact Babyscripts’ growth

Links and Resources Mentioned:

This episode is made possible, in part, by Optum. Optum tackles the biggest challenges in healthcare with innovative, data-driven solutions that help improve outcomes. Optum. How well gets done. Learn more at

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