Bayer G4A Generator

It is a new year and we are getting started with a BANG!  While most of the US is blanketed with snow and ice, California is going to be heating up during the first full week of January with a big week of conferences in San Francisco. It’s all starting with the Digital Orthopedics Conference (DOCSF) on Sunday the 7th, then Startup Health Festival on January 8th and 9th, and the JP Morgan Healthcare conference on the 9th to 11th.  Lots of big announcements will be coming at these conferences, and of course there’s also the CES in Las Vegas that’s taking place at the same time – which will have some interesting advances as well.

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I’m really pleased to bring you details of a new program that Bayer is launching at the Startup Health Festival. It’s the new Bayer Grants4Apps Generator program which is opening for applications the week of January 8th, 2018. To get the scoop on this new program, and also give an update on some of the programs that ran in 2017, I spoke to three people at Bayer that are bringing the G4A Generator program to life. In this episode, I spoke with Eugene Borukhovich, Global Head, Digital Health Incubation & Innovation, Barton Warner, Vice President of Strategy and Portfolio Management, and Anna-Lena Lorenz, the Global Innovation Manager and Ecosystem Coordinator.

Bayer G4A
Bayer G4A

Today's Topics

  • Results of 2017 G4A Accelerator Program
  • Success of the 2017 G4A Dealmaker Program
  • The Newest G4A Program: The G4A Generator
  • What startups should look for in a corporate partner
  • Four challenge areas of the G4A Generator
    • Nutrition Support
    • Managing Self-care
    • External Pain Management
    • Skin and Sun Protection
  • Bayer's plans for continued innovation

Links and Resources Mentioned

Dan Kendall

Dan Kendall


As an engineer and business leader, I've worked to develop, launch and scale innovative products and solutions that impact health and wellness. As an entrepreneur, I know firsthand what it takes to start a business, build a team, and compete in the global marketplace.

On Digital Health Today, I leverage my experiences to help great leaders and innovators tell their stories and connect to users, investors and other stakeholders.

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